LoochyTV Branding & Stream Design
Loochy commissioned me to fully revamp his streaming setup as he transitioned into a full-time content creator, seeking a significant upgrade to match his growing presence. With over 200,000 subscribers on YouTube and 3,200,000 followers on TikTok, Loochy is truly dedicated to creating fresh, fun, and energetic content. My goal was to design visuals that would complement and enhance his dynamic style, making his streams more engaging and visually appealing.
This project involved a comprehensive overhaul, including custom overlays, alerts, and graphics that reflect Loochy's vibrant personality and brand. By aligning the design elements with his energetic content, I aimed to create a cohesive and immersive experience for his audience, ensuring that every aspect of his stream exudes professionalism and creativity.
The Design Process
Loochy gave me complete creative freedom for the redesign, with only one specific request: the logo had to feature the letter "L" and include a crown. Embracing this challenge, I brainstormed and sketched various rough concepts, experimenting with different fonts, crown designs, and layouts to capture the right balance of elegance and energy.
After refining numerous iterations and incorporating Loochy's feedback, we decided on a final logo that perfectly encapsulates his dynamic personality and dedication to engaging content. The chosen design features a stylized "L" adorned with a crown, symbolizing his prominence in the content creation space and adding a touch of regal flair.
Sub Badges & Animation
