Jessica Blevins Logo Study

Jessica Blevins held an open contest for designers to submit their own rendition of her JGhosty logo. I was amongst the lucky few that she chose to be finalists and eventually won the final voting round of 4 finalists with a majority vote of 52%. Here is a small breakdown of the design process behind the winning logo design.

Concept Progression

Starting Concept

Final Concept

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This was the first idea that came to mind when the contest was announced. I aimed for a very dainty look but i felt the face needed more work.

Leading on from the first concept, Jess gave me feedback which was having a purple’ish colour theme. She wanted the overall feeling to not be too femenine so that anyone will feel comfortable wearing it.

This design was where I knew we were so close to the final version. This one was way more polished off then that previous version. I envisioned this logo to be contained within a circle so the logo weight wasnt too onesided.

I took a day to focus on making some changes to the 3rd concept. I smoothed out some edges, softened the points on the tail end of the ghost. Completely revamped the colour palette and gave it a fresh look with some cutesy eyes.

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