
Jessica Blevins Logo
Jessica Blevins held an open contest for designers to create a new JGhosty logo. I was thrilled to be chosen as one of the four finalists and ultimately won the final round with 52% of the vote. Here’s a detailed overview of the design process behind the winning logo:
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Conceptualization: Brainstormed to capture the essence of the JGhosty brand, aiming for a modern yet dynamic look.
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Sketching: Created initial sketches, experimenting with ghost motifs and typography.
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Digital Rendering: Digitized the chosen sketch, focusing on color schemes, line weights, and proportions for visual appeal.
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Feedback and Refinement: Gathered feedback from peers and mentors, making iterative improvements to enhance the design.
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Final Submission: The refined design resonated with Jessica Blevins' audience and won the majority vote.
This process highlighted my design skills and the importance of community feedback in creating a successful logo.

Concept Progression

Final Concept
Starting Concept
Seasonal Logo Variations


